Industry Updates

Streaming music users top 100 million mark in 2016 12 January 2017

According to a report from Midia Research founder and music industry expert Mark Mulligan, the streaming music subscriptions have reached the 100 million mark in December 2016, as compared to that of 66 million at the end of 2015 and 41 million at … Continue reading

Facebook to test mid-roll video ads 12 January 2017

Facebook is reportedly starting to test mid-roll video ads on its platform so that publishers can monetize the videos they upload on Facebook. According to reports, the trial will allow publishers to place mid-rolls into video clips once a viewer has … Continue reading

Immersive Video Technologies driving Enhanced Ad Engagement 11 January 2017

According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found … Continue reading

Disney to launch its own Streaming media Box 11 January 2017

Disney is prepping to launch its own branded Disney Kids TV streaming box that will focus on family friendly entertainment. The new streaming box, which was demoed during CES last week, is due to be launched in 2017 costing some … Continue reading

India to get NBA Live Streams via Facebook 11 January 2017

The NBA will stream a regular season game via Facebook Live for the first time on January 2nd across India. Facebook streamed Sunday’s game when Sacramento Kings lost against the Golden State Warriors via league’s newly released “NBA Mobile View” feed, … Continue reading