Subtitled ads increase brand awareness by 18% 30 January 2017
According to a new research by AdColony and Millward Brown, brands can increase the awareness of their advertisements by adding subtitles in them. The research states that more and more ads are being viewed on computers and mobile devices without the … Continue reading
84% of consumers would ditch digital pay TV due to poor customer service 30 January 2017
According to a new consumer survey by PayWizard, some 84% of consumers are most likely to ditch their digital pay TV provider if the service or support becomes poor. The survey said that the popularity of OTT services such as … Continue reading
iPlayer ranked UK’s 3rd popular brand, Netflix 6th 30 January 2017
According to a recent YouGov BrandIndex’s list of UK’s top 10 brands, the OTT service BBC iPlayer has been ranked third and the SVOD service Netflix took a new entry into the sixth position. YouTube made it to the ninth position … Continue reading
Disney launching Spanish SVOD service in France 25 January 2017
Disney has reportedly launched its SVOD service on France’s Canalsat pay-TV platform and to follow this Disney France will also launch a Spanish language SVOD service by the end of February, 2017. The new Spanish service will focus on teaching Spanish to … Continue reading
Amazon reaches Oscar Nominations 25 January 2017
The video streaming giant Amazon becomes the first online video streaming company to nab an Oscar nomination for best picture for its “Manchester By the Sea” nominated Tuesday for six Academy Awards, along with the best director (Kenneth Lonergan) and … Continue reading
