Hotstar ties up with Awesomeness for additional content 04 January 2018
Star TV’s digital streaming platform Hotstar has collaborated with American entertainment company Awesomeness to provide additional content to its subscribers. Hotstar is targeting the Gen Z audience through this content deal. Awesomeness which is the subsidiary of DreamWorks Animation offers … Continue reading
Netflix still has a long way to go in India 04 January 2018
According to a report by Hong Kong-based firm Counterpoint, Netflix although has a blazing start in India, is yet to make a mark in the Indian digital industry. As per the report, Netflix currently lies at the fifth spot well … Continue reading
Apple’s new content streaming system to support both on-demand and live stream 03 January 2018
In an interesting development from tech giant Apple, the company has filed a patent for a content streaming system that would support both on-demand and live streaming content. The patent which is named as “Real-Time or Near Real-Time Streaming” has … Continue reading
Streaming Websites beat Cable TV in popularity 03 January 2018
With Netflix now having 89 million users under its belt and popular TV shows shining brightly in its content catalog, cable TV is the one which is hit worst by this. This has resulted in a substantial decrease in the … Continue reading
Amazon to take on Google and Facebook in digital advertising space 03 January 2018
As per a CNBC report, Amazon is taking an aggressive step towards the digital advertising space in order to increase its share in the search marketplace which is currently dominated by Google and Facebook. An advertising technology executive who had … Continue reading
