Ad spending on free VOD set to touch USD 37 billion by 2022 01 February 2018
Advertising spending on Free Video on Demand (FVOD) content is expected to register USD 37 billion by 2022. The service which also includes YouTube and Facebook will see the number of unique users rising to 4.5 billion by the same … Continue reading
42% unwilling to spend more than $20 per month on streaming services 01 February 2018
While everyone is raving the online streaming services and growing demand of the same, the other side of the spectrum, however, has a different picture altogether. If reports are to be believed, 42% of adults in the U.S. are unwilling … Continue reading
Subscription fees likely to be increased owing to hike in royalty 01 February 2018
The Copyright Royalty Board of the U.S. Library of Congress has increased the royalty rate from 10.5% to 15.1% of total revenues of streaming services to be paid to artists and their publishers. With the decision standing effective from 2018 … Continue reading
iTunes all set to debut in Microsoft Store 31 January 2018
As per a report by ITHome, the recent build of iTunes for Desktop application imbibes a sign that confirms the app is coming to Microsoft Store soon. The evidence comes in the form of a DLL file named “iTunesUWPdll” which … Continue reading
South Africans among most binge-watching audiences of 2017 31 January 2018
According to viewing data from Netflix, in the South African market, 61% of South African viewers binge-watch on a regular basis. The same report also reveals that 73% of international respondents defined binge-watching as watching between two to six episodes … Continue reading
