Digital age consumers expect businesses to know their choices, likes and dislikes and tailor services or products according to their preferences. Most global brands nowadays are focusing on personalizing customer experience to gain maximum user engagement on their platforms. … Continue reading
The ultimate goal for any business is to increase the ROI (Return on Investment) and OTT businesses are no different. The investment in several areas such as building/upgrading your OTT platform, customer acquisition, marketing, and others is quite unavoidable. … Continue reading
Subscription-based businesses have taken the world by storm. Whether it’s a streaming service, SaaS product, or DTC retail brand, subscriptions have ventured some way or the other into all forms of industries. But have you ever wondered, why are … Continue reading
Let’s face it – nobody likes watching live videos that keep either buffering, lagging, or is low in resolution. These quality issues can be extremely frustrating and can leave viewers with a poor view about the brand. For taking … Continue reading
Starting your first live stream and instantly getting thousands of viewers is like a dream that always does not come true. Increasing the number of live viewers on your stream requires a bit of strategy and action. In the next … Continue reading
The term “digital” applies to all aspects of our day-to-day life. Starting from our morning news paper, to ordering milk, to getting virtual access to places of worship to handling our corporate activities, we are heavily dependent on technology. This … Continue reading
Do you know? If you search for “live streaming for business” on Google, the most frequently questions asked are: Considering the spectrum of benefits gained from a business live stream, live streaming videos are undoubtedly the next big thing for … Continue reading
All businesses are now shifting to a subscription-based business model, but the one industry that is faster than any other type of business is media and entertainment. Modern day consumers also have new expectations and preferences on how they … Continue reading
The global live streaming industry is expanding and evolving fast, taking the ‘new normal’ for various industries, sectors, enterprises, content creators, and even artists/individuals from various backgrounds to the next level. Not only has the adoption of live streaming … Continue reading
You are at the right place to know the ABCs of a recommendation engine. Something that we take for granted, has so much going on behind, it’s impressive to say the least! Are you confused about what a recommendation … Continue reading