Video Analytics : Key To A Successful Video Marketing Strategy 15 July 2015
Content security, top notch content delivery network, viral social presence and original programming; probably everything you would ever want to rock at the video streaming business. But what about ‘knowing’ what works and what doesn’t? How do you chalk … Continue reading
Social TV : The Next Level of Audience Engagement Is Infectious 13 July 2015
Integration of social media content into TV programming and advertising to better engage audiences with shows and fellow viewers, sometimes referred to as ‘Social TV’, is one of the hottest audience engagement strategies today. The potential synergies between TV … Continue reading
Tips For A Successful Video Streaming Business 01 July 2015
Anytime soon, content owners, content producers and broadcasters will have to address the elephant in the room. Whichever way they may try to see it or show it to you, linear TV viewing and traditional TV is losing its … Continue reading
Top 5 Challenges for the VoD Industry Today 17 June 2015
The popularity of Video On Demand viewing with a high social quotient is exponentially increasing. Real-time sports, reality shows, dramas, sitcoms, and children’s programs are amongst the most popular genres in social television today. This leads to a series … Continue reading
Is it time to switch to video streaming completely for your business? 04 June 2015
Mediocre quality, infuriating customer service, high prices: If you’re stuck with the cable like most others, you hate your cable and internet company (some more so than others) — and that’s only getting worse now. The American Customer Satisfaction … Continue reading
VoD : Dictating the Future of Independent Cinema 26 May 2015
While the digital age has changed the entire movie industry dramatically, the rise of VoD has changed the indie business most acutely. Some time back, Steven Spielberg and George Lucas spoke their mind at the USC School Of Cinematic Arts, where … Continue reading
Content : The Key Behind VoD’s Success Story 19 May 2015
TV viewers like any other customers always wanted choices. And to fill that up, the industry came up with VoD, Catch Up TV and Delayed Broadcasts. Year after year, the digital video streaming format gradually took over TV and linear … Continue reading
5 Reasons To Adopt IPTV Today Over Traditional TV 12 May 2015
As viewers gain access to newest forms of entertainment in the form of handheld devices, the traditional TV is drawing its ace in the form of Internet TV, or as the techies call it, IPTV. With IPTV you usually mean … Continue reading
Cord Cutting Over The Horizon : 5 Reasons Why OTT VOD Is Going To Rule 06 May 2015
A decade back, not owning a TV was because you could not afford it. Today, it’s the ‘in-thing’. Yes, and they call it ‘cord cutting’. Even more, it’s the most reasonable thing to do because you could watch TV … Continue reading
Rise of TV Everywhere : Challenges To OTT Content Delivery 22 April 2015
In a world where consumers are starting to expect access to video on a range of devices in a ‘TV Everywhere’ style experience where a single subscription covers delivery to all devices, a multi-layered approach to services is fast becoming … Continue reading
