Keep reading this blog to know how videos are used for marketing in 2024. We will discuss what are the top video distribution channels, latest stats and insights, top video management platforms, and more! Continue reading
Has it ever happened to you? – You are just casually scrolling through Instagram, YouTube, or even Facebook, and a video suddenly pops up. You get hooked on it and start watching it. Through the video, you come to know about an awesome new product or brand or even some new content streaming on a newly launched video streaming platform. You realize how much you need that product or service. So, you straight away go and purchase the product or subscribe to the service!
It has happened to all of us many times! And that precisely sums up the power of video for marketing in 2024. Your consumers love to watch videos. And when you pitch your product or service through videos, they instantly connect with it.
But just creating hook-worthy marketing videos is not enough. You need to manage, embed, and distribute them as efficiently as possible to gain the maximum results. And that is where video management platforms like Muvi Flex come handy.
In this blog, we will take you through the entire journey of video marketing, right from how it started, to how it is being used, and how your business can implement it successfully. So, let’s get started!
“Video Marketing” is nothing new. Even the ads that we watched on television since our childhood are all videos for marketing. But the scenario changed completely after YouTube and social media entered.
YouTube came into existence in 2005. And smartphones became popular post 2010. Together, they made viewing and sharing videos all the more easier. Then came TikTok, and the euphoria of “short bite-sized videos” started. Later they became even more popular with Instagram reels.
But the real push to video marketing was given by the COVID pandemic. People were mostly stuck in homes. So they started watching videos for fun. This led to an increase in ad impressions, as ads were mostly inserted into free videos.
Also, since people were mostly shopping online, they would swiftly click on the ad to land on an e-commerce site and place an order for the product. This led to a direct increase in sales.
But even if we do not consider ad videos, we can still see a massive use of videos in marketing – yes, organic marketing. And that’s our core topic of discussion today.
Video marketing in 2024 is NOT only about ads! The use of videos in organic marketing is much larger. Businesses are releasing hundreds of videos on YouTube, Instagram, Facebook, TikTok, and even on their company websites. In addition, they are creating product demo videos which are being shared by their sales teams to potential customers.
Businesses are using the following types of videos for marketing:
The importance of videos in marketing is proved by the statistics given below.
Creating videos for marketing in 2024 is easier than ever. The smartphones now come with professional-grade cameras. You can simply use your phone to shoot the videos, and then edit them easily in any free video editor. Paid tools like Adobe Premiere Pro and Final Cut Pro can be used to enhance videos with effects, color correction, and more.
And the consumers are in fact loving those raw phone-shot videos much more than those professionally curated high-definition videos nowadays. They feel that these phone-shot videos are much more authentic.
Also, the current video creation setup is seeing an extensive use of AI. AI is being used not only for video creation, but also for editing, video transcription, captioning, and audience analysis. AI is being used to automate tasks like trimming, cutting, and adding transitions. AI-generated voice overs are used for narration or product demonstrations.
Once you have created the video, it’s now time to distribute it. And SEO experts nowadays suggest that you should adopt a multi-channel distribution strategy for your marketing videos.
By distributing videos on multiple platforms, e.g., YouTube, social media, websites, email marketing, etc., you can tap into diverse audiences with different preferences and behaviors. The more platforms you use, the more opportunities your videos have to be discovered and shared.
And it has a deeper SEO impact too. When your videos are embedded on other websites, you can acquire backlinks, which can boost your search engine rankings. You can even do SEO optimization for your videos. Optimizing them for search engines with relevant keywords and descriptions can help them appear in search results directly.
YouTube continues to be the most popular medium for distribution of marketing videos globally. According to Statista, YouTube had over 2.5 billion monthly active users in 2023. Hence, it can offer a huge audience base to businesses. YouTube videos can rank in search engine results too, making it a valuable SEO tool.
Social media platforms like Facebook, Instagram, TikTok, and LinkedIn offer diverse audiences and features. And hence, they become the second most valued marketing video distribution channel after YouTube.
Videos on these platforms often have high engagement rates due to their short-form nature and algorithm-driven recommendations. Many social media platforms have built-in video editing and sharing tools.
Hosting videos on your website allows for more direct engagement with your audience. Also, videos can improve conversion rates on landing pages and product pages. And optimizing videos on your website can boost your search engine rankings too.
Videos can be embedded in emails to reach specific segments of your audience. Videos can increase open rates and click-through rates of emails. They can also drive conversions by providing valuable information or demonstrations.
Video sharing platforms like Vimeo, Twitch, Dailymotion, etc. cater to specific niches or audiences. They can foster communities around specific topics or interests.
Platforms like YouTube, Facebook, and Instagram offer targeted advertising options for video campaigns. Paid advertising allows you to track performance and measure ROI. It can be an effective way to quickly reach a large audience.
If creating and distributing your marketing videos is daunting, managing your video assets is even more critical. In this era of cyber threats and piracy, no digital asset is safe. So just posting your videos on multiple channels is not enough. You must keep a backup of it in a really secure ecosystem.
That is why experts suggest that you must have a secured video management system – a central platform where you can host, store, manage, distribute, and analyze the performance of your videos across multiple channels, all from a single dashboard.
You can take help of secure enterprise-grade video hosting and management platforms for this purpose. Muvi Flex is one such platform. Let’s take a closer look into it.
Muvi Flex is a powerful video hosting and management platform that offers a range of features to help you grow your businesses faster, by delivering top-notch video and audio content to their audience. It comes with built-in CDN to help you distribute your videos to every corner of the globe.
Here are some of its key features:
Producing videos is easy. However, gaining leads and sales from the videos is the real challenge. We asked our in-house experts for their advice for driving sales and conversions from videos. And here’s what they’re saying 👇
In an attempt to make your videos hook-worthy, don’t forget to add value and relevance. Remember, a hook will only grab viewership. But you can convert your customers to viewers only if your videos can offer something valuable to them.
It can be new information, a new product or service detail, a solution to their pain points, or anything specific that will remain in their mind for a long time. Ensure your content aligns with your target audience’s interests and needs.
We know that it’s a debatable topic today. Many surveys and data suggest that people are interacting more with the raw videos shot using mobile devices. But even then, the quality of the video matters.
Ask yourself – would you want to watch a video that’s hazy and the voice is not audible enough? No right? Similarly, your viewers won’t too.
You can definitely use mobile devices and simple microphones to record your videos. But make sure that the overall picture quality is good enough and your voice is clearly audible.
Discoverability of your videos is as important as producing and distributing them. To ensure that, make sure to use relevant keywords in titles, descriptions, and tags.
Provide accurate and detailed metadata to help search engines and YouTube algorithms understand your content. If you are embedding them on your website, submit a video sitemap to search engines to improve discoverability.
Creating and distributing the same video on all social media channels is never a good idea. In this way, people will follow you only on one platform and your multi-channel growth will face hindrance.
That is why you should create videos tailored to each social media platform’s audience and format. And posting them is not enough. You should keep responding to their comments, messages, and mentions to build stronger relationships.
Analytics is an extremely powerful tool. If used wisely, it can revolutionize your entire video marketing strategy for good.
Firstly, use analytics tools to identify trends and areas for improvement. Where are your viewers located? What can be their specific pain points? Which devices are they using?
Once you track all the key trends, use your analysis to make data-driven decisions and refine your video marketing efforts.
Measuring the success of your video marketing efforts is extremely crucial. It helps you understand what works and what doesn’t.
But what and how to measure? Let’s start with the key metrics.
Now that you know what metrics to track, let’s take a look at the tools you can use to track them.
If you are using Muvi Flex to manage your video assets, you can use its detailed analytics dashboard. You will be able to track almost all the key metrics from the analytics dashboard easily.
In addition to engagement and conversion, you can also track revenue analytics, in case you are inserting ads into your content. In fact, you can easily integrate it with third-party analytics tools like Google Analytics.
If you are releasing videos on YouTube, YouTube Analytics will offer a comprehensive view of your videos’ performance, including views, watch time, audience demographics, and engagement metrics.
You can understand your viewers’ demographics, interests, and behaviors. Identify where your viewers are coming from e.g., search, suggested videos, or direct. You can also track the performance of your playlists.
Overall on channel level, you can track likes, comments, shares, and subscribers.
Similar to YouTube Analytics, Facebook Insights can also provide insights into the performance of your videos you post on Facebook. You can track likes, comments, shares, and clicks on your posts. Analyze the performance of your videos, including watch time, retention, and audience engagement. Track conversions from your Facebook page, such as website clicks or purchases.
The future of Video Marketing looks even brighter with new trends like AI gaining even more prominence. Video content will become more interactive, incorporating elements like polls, quizzes, and augmented reality to engage viewers.
Platforms will leverage AI and machine learning to deliver personalized video recommendations based on user preferences. The use of AI in editing, captioning, and voiceovers will increase.
More and more companies are expected to adopt the “Video First” marketing strategy. Hence, they will allocate a significant portion of their marketing budget to video content.
Also, businesses are expected to embrace short-form video formats more to reach younger audiences and increase engagement. Platforms like TikTok will continue to shape the landscape of short-form video content. Other TikTok alternatives, such as Instagram Reels and YouTube Shorts, will intensify their presence in the market.
This is the era of Video Marketing, and it is only going to increase in the coming years. Along with ads, organic video marketing is equally relevant and effective. And good video management platforms play a big role in making your video marketing efforts successful.
If you are looking for a secure and easy to use video management platform, Muvi Flex will prove to be the perfect choice. It comes with built-in CDN and multi-DRM security. You can publish your videos on multiple social media platforms and embed your videos to your websites too.
Try Muvi Flex yourself! Click here to start your 14-day free trial today!
Using video for marketing your products, engaging your potential customers, and explaining to them how your product or service can fulfill their specific needs is termed video marketing in 2024. In 2025, its importance is going to grow further, as new trends like AI and AR-VR are taking on the video market.
Some of the top platforms for distributing video marketing content include:
If you use an enterprise video management platform like Muvi Flex, you can easily track the success of your video marketing efforts using their advanced engagement analytics feature. Otherwise, you can track using YouTube Analytics and Facebook Watch.
Written by: Debarpita Banerjee
Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.
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