Smart Video Distribution Strategies For Content Creators In 2024

Video has become one of the most important tools for business. Almost all companies, big or small are trying to find innovative solutions to create videos that speak the brand story and attract leads. Video plays a very important role in determining any marketing campaign’s success and today, to grow online and expand business, you must have the right video distribution strategy. Here are a few video insights that you should know:

According to Hubspot, the watch time of videos is showing an uptick, and in 2023, companies that have hosted their videos on Wistia say video playback has jumped by 15%, and total watch time soared by 44%.

According to the same report by Hubsport, it is estimated that 30% of the marketers who are currently not making short videos will start making them in 2024.

Also if you read Wistia’s state of marketing report you will find that 40% of businesses use videos to hit their marketing goals, 23% let it guide their creative choices and 17% use them to prove ROI to their shareholders. 

The power of video is immense and to fully exploit its endless potential, you must have the right video distribution strategy. In this blog, we are going to learn about various forms of video marketing, how each one of them has its own set of pros and cons, and how you can use it for your business-driven marketing goals. 

Organic Social Media Distribution

Every social media platform has its reach that can be attained using industry-accepted practices. For example, on Facebook and Instagram, when you publish content, it asks you to give certain additional attributes such as the category of video, hashtags, and more. More often than not, even the time of publishing becomes a major factor in increasing social media outreach. Using these tactics that are mostly free and research-based and pulling the audience to your platform is known as organic social media distribution or marketing. It is a must for any business to have a plan to increase organic social media presence in its video distribution strategy.

 Social media platforms are very vast and have different applications for various marketing needs. For instance, Instagram today is a very popular option for marketing short form of videos and YouTube is still the king of all types of long-form videos. Both these platforms are free to use for organic development but differ greatly in terms of pros and cons in their offerings. 

Pros of Organic Social Media Distribution

Here are a few advantages of running your videos for organic distribution on various social media platforms. 

1. They cost almost nothing and yet when you have a large community built, offer some form of revenue. This is a great option for content creators and brand owners alike to create brand pages on various social media platforms and align their brands via the power of videos.
2. Organic social media distribution helps you build a community on the social media platform. All popular social media platforms have immense followership and if you can make a crack at these and grow organically, it’s very good for business. 
3. Releasing videos on social media also helps create brand authenticity and awareness. Just think of any brand and no matter what they do, they always have social media profiles and regularly release content to build trust with their followers.
4. Using small marketing utilities such as hashtags, sharing, referrals, endorsements, free online events, and organic social media distribution of video helps in building engagement that further converts to leads. 
5. While paid advertising can provide immediate visibility, organic distribution can lead to long-term results. High-quality content that resonates with your audience can continue to attract views, engagement, and shares over time, extending the lifespan of your content.

Hence, if you are thinking of developing a video distribution strategy for organic social media distribution, always know that it is a long-term process and since everyone is on social media, regardless of the business you do, there is always a possibility of finding leads on various social media platforms.

Cons of Organic Social Media Distribution 

While organic social media distribution has its fair share of advantages, it also comes with its own set of disadvantages and restrictions. Let’s have a look at a few of them.

1. It takes a lot of time and consistency to build your audience on social media and it does not give immediate results. A lot of times, people give up and go for paid advertising on social media rather than building a profile from scratch. 
2. Video distribution is heavily dependent on algorithms on social media and the worst part of algorithms is you have no control over it. One day you can have massive engagement and the next day it drops because let’s say Instagram has changed its algorithm and is now giving priority to some other type of content. It’s difficult to create a strategy for organic social media distribution of video content.
3. Too much saturation of the digital landscape. Since everyone can be a creator on such platforms, there is naturally a lot of content and therefore it’s difficult to stand apart and be unique.
4. Organic distribution also means that there is a very limited targeting option and you have to rely on community building and the responses of the community to further instruct the social media platform to target audiences organically. This also results in uncertain results.

So these were some cons of organic social media distribution and while it is an important aspect of any video distribution strategy, it has to be combined with paid social media marketing and distribution for your videos we are going to show you in the next section of this blog.

Paid Social Media Marketing & Distribution

Paid social media marketing is nothing but using various paid advertising methods available on various social media platforms to promote products, services, and content to desired audiences. Since video is the most popular means of reaching out on social media these days, almost all social media platforms allow you to promote video content on their platforms. 

According to Sprout Social, Total spending on social media advertising is projected to reach $219.8 billion in 2024. It’s now projected that $255.8 billion of total social media ad spending will be generated through mobile by 2028. Total ad spend growth is anticipated at 6.1% in 2024.

According to a survey conducted by Statista, As of January 2023, Facebook was the most commonly used social media platform among marketers worldwide. According to a global survey, 89 percent of responding social media marketers used the network to promote their business, while another 80 percent did so via Instagram. 

Most social media platforms offer different pricing models, including cost-per-click (CPC), cost-per-thousand-impressions (CPM), cost-per-action (CPA), and cost-per-view (CPV) for video ads. Advertisers can set budgets and bidding strategies to control their ad spend and maximize their return on investment (ROI).

How Much Paid Marketing Costs?

Probably the most important question that you must be having. Well, there is no definitive answer to it as paid marketing on social media has a lot of parameters and the pricing varies as per the region and parameters defined. Take for instance when you are running ads on Instagram you have an option to get more DMs, redirect the audience to 3rd party websites, get more impressions on the Instagram profile, and much more. Combine them with the choice of region and the various search attributes for audience selection and you will end up getting a very unique offer from Instagram for your ad placement. 

The same is true for all social media platforms. Remember, marketing videos cost more money than images so always have a budget in mind per the social media platform selected as the prices may vary.

Pros of Paid Social Media Distribution For Videos

Paid social media marketing involves greater investment and hence you can expect greater returns as well. Here are a few cons of paid social media distribution of content.

1. Ads run on social media platforms offer robust analytics that enables the brand to monitor every click thus helping them to create better marketing campaigns.
2. Since they are promoted content, naturally they offer enhanced visibility and the likelihood of your content appearing on your targeted audience also increases.
3. Provides instant results and is a good push for beginners with budgets to help elevate their social media profiles and eventually their brand visibility amongst the targeted audience. 
4. Whether your goal is to increase brand awareness, drive website traffic, generate leads, or boost sales, paid social media distribution can support a wide range of marketing objectives. By aligning your video content with specific goals, you can leverage paid distribution to achieve measurable results.

Cons of Paid Social Media Distribution

Running paid ads can give you instant results that’s true but it also has its fair share of disadvantages. 

1. Overexposure to paid video content can lead to ad fatigue among users, causing them to become desensitized or annoyed by repetitive or intrusive ads. If not managed carefully, this can result in decreased engagement, negative feedback, and a tarnished brand reputation.
2. Ads offer instant success but to survive in the long run, it’s a must to invest in quality content and do it consistently for a long time.
3. Ads are costly and if there is no monitoring, there is also a possibility of overspending.
4. Social media platforms are saturated with paid content, making it challenging to stand out amidst the competition. High levels of competition can drive up advertising costs and diminish the effectiveness of campaigns, particularly if targeting the same audience segments as competitors.

Our Advice: Always have a social media distribution plan that is a combination of organic as well as paid marketing distribution of videos as per your needs. While it is good to run ads on campaigns time and again, it is not right to be fully dependent on it and not grow organically. 

Using Your Brand Website For Content Distribution

Storing and distributing videos a problem? Not anymore. Get Muvi Flex today and share videos seamlessly across the internet.

Using your own branded website for video distribution is one of the most important and wise discussions you’ll ever have. Deploying video content on your own website has several advantages.

Enhanced User Control

It’s your website so unlike YouTube, you can have full control over the look and feel of your website. You can customize the layout, design, and functionality to align with your brand identity and marketing objectives. This control enables you to create a seamless and engaging viewing experience that encourages visitors to explore more of your content and take desired actions.

SEO Advantage

Video content is very engaging and with the right SEO strategies deployed, your visibility on the search engine increases and this promotes your website as well as video organically. Implement the right schema markup, alt attributes, etc, and have the most seamless viewing experience for your audience.

Lead Generation Opportunity

Videos hosted on websites give valuable opportunities for lead generation. Incorporate lead capture forms, CTA buttons, and other elements to boost the look and feel of your website and increase sales.

Powerful Analytics

Most website hosting platforms and even custom-built platforms when integrated with Google Analytics give you powerful analytics that can help you build a great video-driven strategy with informed decisions backed by the power of actionable insights.

Social Media Integration

Hosting your own website does not mean you leave social media. Use your social media presence to direct traffic to your website using video snippets and redirect URLs wherever possible. 

Muvi Flex: Best Content Distribution & Storage Solution

The next and probably the most important question of this blog post is how does one store videos on the website server and how will it run on the website seamlessly. Video files are heavy files and they are not directly deployed on the websites for SEO reasons and also because it tends to make the websites slow and less responsive. So what do we do?

Get a video hosting solution like Muvi Flex today!

Muvi Flex is a video storage and distribution platform that lets you seamlessly embed and manage videos on your website with enterprise-grade security and unmatched scalability. It lets brand owners deliver high-quality video experiences across all devices for the audiences and provides a seamless content management system to monitor and distribute content effectively. Muvi Flex is a powerful asset management solution that takes care of all your video needs and delivers stunning video experiences at affordable prices. 

HTML5 Video Player

Muvi Flex comes with a dedicated HTML-5-based online video player that can be simply embedded into your websites and applications and let your audience access your content. The video play is cross-device and cross-browser compatible and supports both audio and video on the same player. 

DRM-Enabled Security

Piracy is a major concern all over the world and Muvi Flex is a tested platform trained to defend itself against a host of security threats using various security measures such as the deployment of multi-level firewall, frequent security audits, SSL certification, multi-DRM content security, screen-recording protection, dynamic watermarking and much more.

Buffer-free Content 

Hosted on AWS CloudFront CDN, videos hosted on Muvi Flex are blazingly fast to load and can reach all around the world with over 225+ points of presence in 90 countries. This gives your audience access to seamless buffer-free streaming. You can also bring your content delivery network if you wish to. 

Bulk-Upload Your Content

Gone are the days when people manually uploaded videos one by one and waited for hours to get content up and running. With Muvi Flex, you can bulk-upload your content instantly from the CMS and update meta-data by sharing a single Excel file thus eliminating the need for individual upload.

Automatic Encoding & Transcoding

Every device will have a different playback capability. With Muvi Flex, all your videos get converted to various formats and resolutions automatically thus enhancing its cross-device compatibility.

Analytics & Reports

Data is very important and the right data is reflective of the right progress. Muvi Flex gives you powerful analytics tools and real-time reporting to monitor every click and identify user patterns enabling you to make intelligent decisions backed by actionable insights. 

Read more about Muvi Flex and find out why it is the best video hosting platform by looking at all its features and much more.

Muvi Flex is all you need for an effective video distribution strategy. Get a free 14-day trial and experience Muvi Flex yourself.