Top 5 Use Cases For Business Live Streaming

Live Streaming has become one of the powerful mediums for businesses to engage with their audience. It provides an easy way to announce, connect or entertain corporate audiences in real-time. Most organizations share a live broadcast on their recent announcements, launch, feature updates on their respective social media platforms to make their audience aware about the new announcements both internally and externally. Live streaming business events is the best strategy to engage the audience and drive conversions.

In this blog, we will discuss the top 5 use cases of business live streams and what are the benefits of business live streaming. Let’s get started…

Top 5 Business Live Stream Use Cases

Webinars

Webinars are quite popular that allow companies to educate and attract potential customers. Conduct live streams with business-to-customer or business-to-business engagement, allowing for real-time questions and polls to be conducted. The possibility of demonstrating expertise will help build trust with the audience. Furthermore, some webinars are recorded for on-demand utilization, multiplying the value generated from the live event.

Product launches

A new product launch broadcasting creates excitement and urgency in between the audience to know. On the other hand, businesses can invite a larger group of participants from around the world to attend live in real-time and know about the recent launch. This approach increases reach and has the maximum impact. Features such as countdown, live demos, or the facilitator having to immediately feed back to the audience make it more immersive.

Employee Training and Onboarding

Employee Training and Onboarding is a crucial training as it ensures new hires are well-versed with the company’s culture, product, policy, tools, and procedures. Live streaming has proven to be one of the most appropriate ways for delivering such training and onboarding, especially for companies with remote or distributed workforce. It allows companies to present interactive engaging sessions that may be accessed from anywhere.

Live streaming allows businesses to train many employees at once without having a geographical limit. This scalability is quite helpful for multinational organizations operating in different offices or otherwise remote locations. Companies do not have to hold multiple sessions across locations anymore, thus making sure that the same training material and delivery are reached throughout all places in an organization.

Conferences

Live streaming technology has totally transformed the nature of conferences and industry events. They are no longer geographically defined. Conferences and industry events were generally in the form of real onsite summits among business professionals and leaders who gather to share knowledge, show new innovations, and network. The use of live streaming for conferences and industry events helps businesses reach a diverse audience while creating interactivity at the in-person and virtual events.

Live streaming of a conference enables businesses to reach an audience that would physically be unable to attend the event. Participants who cannot physically make it to the location can attend in real-time from anywhere in the world. It gives access to a global market and new markets or demographics that may otherwise be less accessible.

Live sales

Live sales also known as live commerce is the combination of real-time shopping with live streaming. It allows businesses to have a whole new mode of interaction and selling to customers in real time, which makes it even easier to present goods by using interactive video streaming, such as answering customer queries and making offers in real time. The excitement of shopping from stores has finally been brought into a digital space, really making shopping interesting and instant.

Live sales provide the business with the opportunity to show how products look and work, thus giving some idea of the items to the audience. Unlike the typical online shopping situation where any customer would get only product description and still images, live streaming provides a more vivid detailed presentation that gives an idea about the features.

Corporate Meetings

Corporate meetings are a good way to ensure proper alignment and transparency, and collaboration among people in a company. The live streaming of corporate meetings takes these vitally important gatherings to the next level, making them accessible to a much larger audience such as remote employees, stakeholders around the globe, or partners who need real-time updates of the situation. This system is a lot of fun in this hybrid working environment, making it easier to keep team members together and aligned.

With live streaming corporate meetings, businesses can connect with remote employees, international teams, or stakeholders. It eliminates the need for expensive travel and accommodations that usually go with it and thus connects all of the workforce or leadership team seamlessly.

What are the benefits of Business Live Streaming?

Increase Conversions

Real-time interaction with viewers allows businesses to showcase their product, service, or expertise in an authentic and instant way. Such personalized connections can create trust, making the viewers likely to convert into a customer or client. Interactive features, such as Q&A sessions or live product demonstrations, can even provoke purchasing decisions on the spot.

Low Cost

Compared to traditional marketing strategy, live streaming is much cheaper to reach many people. With the use of various social media platforms, businesses can host events or product launches without the heavy investment of productions or advertising space.

Interact with a Huge Audience

Companies now directly interact with a global audience in real time through comments, polls, or any live chat that allows questions and answers. Companies can answer queries, gather their own source of information for improvement, and thus sustain a dynamic experience around the viewer. This means creating a sense of community and loyalty around the brand.

Lead Generation and sales

Businesses can also use sign-up forms, special offers, or links to product pages within the live stream to capture more leads and drive sales. Live webinars, product launches, or Q&A sessions are excellent ways to generate warm leads through the value that the content providers and nudging people to opt-in immediately: sign up for newsletters, download resources, and so forth, or buy.

Ending Notes

If you are looking for a live streaming platform to live broadcast your corporate events, Muvi Live is the best option for you! Muvi Live helps you broadcast professional-grade live streams with low latency.

Muvi Live  provides multi-DRM security to ensure your live stream is protected from unauthorized access, cyber threats, and other piracy activities. Muvi Live helps you monetize your live stream using various monetization methods such as pay-per-view, subscription, ads and many more! You can also check insights of your live stream by using analytics. Provide an opportunity to your audience to interact using interactive features like Chat, Polls etc. Start your 14 days free trial to learn more!