Thanks to the internet, the world is online. Every day, more and more people are getting connected to the internet. It has enabled a fast and easy way of communication and knowledge transfer. Modern newsrooms have the finest cloud-based broadcasting … Continue reading
Thanks to the internet, the world is online. Every day, more and more people are getting connected to the internet. It has enabled a fast and easy way of communication and knowledge transfer. Modern newsrooms have the finest cloud-based broadcasting setups that enable them to reach more and more areas.
This felicitates hosting and gathering vital information from remote locations and its instant and seamless access for the end user across various devices. News production has deployed cloud-based streaming and in this blog, we will discuss how and why it is essential for every news and media company to go beyond traditional news media and make a transition to internet-based live, on-demand, and linear scheduled news streaming.
A modern newsroom may be defined as a technology-driven broadcast environment where the internet and cloud-based streaming technologies play a vital role in the acquisition, production, and distribution of news media all over the world. In today/s digital age, media p are much easier to run and thanks to software solutions such as Muvi Playout, it is now possible to distribute it via the internet as well.
Modern newsrooms, unlike traditional newsrooms, harbor the power of the Internet. With the usage of the right tools, media companies can deliver real-time news in modern tech-enabled environments. A major difference here also lies in the fact that modern newsrooms require much fewer resources and this is the reason why more and more self-sustained modern newsroom broadcasts are coming up.
For example, today if you deploy a cloud-based streaming solution such as Muvi Playout, you can run 24/7 news and media channels using the internet and reach the world without much equipment costs. In essence, modern newsrooms are agile, technology-focused, and oriented toward reaching audiences across multiple platforms.
When we talk about modern newsrooms, an essential component that emerges is the need for cloud playout solutions. These softwares enable news broadcasters to give a satellite-like news-watching experience. However, unlike satellite media, they utilize the power of the internet to deliver news to the end user via a large number of applications and websites.
Cloud playout solutions enable scheduling and linear programming of content. This is done so that it can be broadcast over the internet and more and more people have access to it. In terms of monetization, cloud playout-enabled modern newsrooms also feature the capability to run ads via free ad-supported television (FAST) based streaming.
When it comes to the difference between cloud-based news production and traditional studios, the former performs better. This is in terms of multiple factors such as cost of production, maintenance, audience reach, advertising, etc.
Feature | Cloud-Based Modern Newsroom | Traditional Satellite Based Newsroom |
Technology | Scalable technology ready for quick adaptation to requirements | Limited flexibility and difficult to scale |
Physical Infra | Requires less physical infrastructure | Heavily depended on physical infrastructure such as cables, satellite, set-top boxes etc |
Content Access | Accessible across mobile, TV, web apps and more | Primarily accessible va TV only |
Cost | Low upfront costs | High setup and maintenance costs |
Remote Production | Yes | No, requires physical broadcast newsrooms |
Analytics | Real-time analytics | Limited insights |
Cloud-based modern newsrooms are more agile, cost-effective, and audience-centric. They emphasize speed and flexibility in content creation and delivery. This calls for an immediate need to set up an internet-enabled news arm for your organization. Deploying cloud-based streaming capability will convert your traditional newsroom to a modern newsroom using workflow automation tools.
Modern newsrooms have to be on their toes not just due to their line of work but because technology is increasingly becoming an integral part of successful news franchises. Due to cloud playout technologies, even a small team can set up their linear streaming networks across the internet.
Cloud playout technologies provide a lot of benefits to the news industry. Here are a few of them.
Cloud-based newsrooms are extremely scalable. Since they are based on the cloud, they are capable of handling large numbers much faster than compared to traditional streaming setups. Additionally, unlike traditional newsrooms that mainly target TV-watching audiences, playouts offer something more. Modern newsrooms offer streaming options on mobile devices, television sets, tablets, computers, and more. Any device that is video streaming capable becomes an audience for the modern newsrooms.
This opens such news production to a much wider audience and increases their earning potential. Also, the internet enables them to go global, further enhancing their numbers.
Traditional newsroom setups require a lot of hardware costs. From the need to set up a physical newsroom to edit, and broadcast news, it’s very complicated. Modern newsrooms on the other side require just the internet and broadcast streaming tools such as Muvi Playout. This significantly reduces costs and makes modern newsrooms more cost-efficient.
Also, with modern newsrooms, it is easier to implement new technologies and adapt to trends. This helps to pivot to different types of content or platforms easily when needed.
Cloud playout-based newsrooms allow you to have a remote production setup that is a virtual studio. All you need is a powerful internet connection, a good-quality laptop, a camera, and a mic. Then simply subscribe to a cloud playout software and you’re good to go. With such limited hardware and software, you can launch your fully functional 24/7 streaming channel. It’s that easy.
Also, in modern newsrooms, Journalists, editors, and teams work remotely, accessing cloud-based collaboration tools and content management systems. Unlike traditional newsroom setups where in-house teams are required from a physical newsroom under the right workflows. From breaking news to on-demand news, everything is possible with remote production studios.
Cloud playout comes with a huge range of streaming and security features that enable smooth streaming, better revenue generation, and secure streaming. Modern newsrooms project better streaming conditions for the media people. This is due to dynamic program scheduling that can schedule content for the entire day and the application of industry-leading DRM technologies. Delivering high-quality news content is easier than ever.
Also, with digital collaboration and multi-platform delivery, cloud-based newsrooms enable rapid publishing of content with fewer delays. Such platforms optimize the production process and improve the viewing experience of the user.
Data is the king for any internet-based business and the same is true for modern newsrooms. Information about what your audience likes plays a vital role in programming and also determining advertising rates. Cloud-based modern newsroom solutions provide exceptional in-depth analytics to understand your audience to make better-informed decisions.
Enough about why modern newsroom setups are important. This rapidly changing media landscape mandates that by now, as a news producer, you start considering internet-based news streaming. The next question is how do you deploy your existing news infrastructure to cloud playout-based news setups. The answer is simple and it’s called Muvi Playout.
Muvi Playout is a cloud playout streaming software. A powerful video solution, it helps organizations build cloud-based linear TV and FAST channels for their existing or emerging news businesses. Muvi Playout offers software support to create broadcast-quality scheduling of content on the internet with minimum effort. With Muvi Playout deployed, anyone can run the channel. It is easy to run it via CMS and does not require much training.
However, ease of access is not the only reason why newsrooms look for Muvi Playout as their cloud streaming partner. It’s due to a wide range of features and very competitive prices.
Muvi Playout can help you successfully launch such modern newsrooms with ease. Some notable features of Muvi Playout are as follows. They enable news broadcasters to transition from a traditional satellite-based setup to a modern internet-based setup.
AWS CloudFront-based hosting for infinite scalability and lightning content delivery.
Iconic drag-and-drop scheduler to create streaming schedule months in advance with an electronic program guide enabling efficient channel management.
Optimized ad management for FAST channels to maximize revenue for your news channel.
HLS links to stream playlists across players, devices, platforms, and social media.
Fully customizable to accommodate all brand requirements and to emulate traditional channel layout.
DRM-enabled content delivery for secure content transmission and protection against piracy.
Elaborate analytics with viewership insights for better program scheduling for news broadcasters.
Modern newsrooms are the future. Therefore it’s time for you to be a part of the internet boom to gain a strategic advantage. With the rapidly evolving media landscape, Muvi Playout can be your partner in running your news channels. It can help you run successful modern newsroom broadcasting. It can help you create a collaborative environment. Teams can work on automated workflows and with advanced features This enables them to offer high-quality content to the user. Still not convinced?
Take a free 14-day trial to try Muvi Playout today.
Cloud playout allows modern newsrooms to streamline content distribution with greater flexibility, scalability, and cost-efficiency. It enables real-time updates and remote access, ensuring seamless broadcasting from anywhere. This enhances workflow efficiency and reduces the need for expensive on-premise infrastructure.
Cloud-based playout requires a dedicated software solution like Muvi Playout that enables you to launch such platforms across the internet.
Cloud playout enables newsrooms to distribute content across multiple platforms simultaneously, including TV, web, and mobile, reaching global audiences more efficiently. It supports quick scaling and real-time customization for diverse viewer preferences.
Written by: Shivashish
Shivashish works as a content writer at Muvi. He has worked in domains like e-commerce, employee engagement, sports and entertainment. A poet by heart, Shivashish believes in creating quality content that is rich in information and easy to understand.
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