Written by: Amita Kumari
Amita is a content writer with Muvi marketing team. She has over 5+ years of experience in content creation and development. Passionate by heart, she likes to cook, write, sing and do yoga to pass time.
With the growing popularity of online videos, live streaming has risen to the top of the charts as the most powerful engagement booster for businesses. It has established a new standard for marketing strategies, regardless of industry. Live streaming services are proven to be the best at establishing a business community, a loyal audience base, brand presence, lead conversions, and revenue generation.
When it comes to revenue generation for live streams, monetization methods come into the picture. Apart from increasing the value of the original content, it also enables content creators and organizations to raise money from their live streams. If you are at the juncture of deciding which monetization model to go for? Then this is the blog for you! In this blog, we will discuss why the Pay Per View monetization model is the best option for the live stream monetization.
What is a Pay Per View monetization model?
PPV is a type of TVOD (Transactional Video on Demand) model. This model operates on a pay-as-you-use basis. That means to watch a specific piece of video content, the user has to pay a certain amount of money fixed by the video streaming platform.
Why go for Pay-Per-View for Live Streaming?
The PPV model is used for live events streamed in real-time. The reason why PPV is the most suited monetization model for live streaming is that the content is live, the events are organized on a particular schedule, and they are streamed at the same time when the event is in process.
When the event is live, the audience wants exclusive access to the live event. Being enthusiastic about attending the event, viewers have a higher willingness for paying the access fee.
By using PPV, businesses charge a one-time fee to the customers and restrict access after a certain amount of time. That can be an hour, day, a year, or for a lifetime. PPV plans are flexible enough to be customized as per business requirements. For example, if a business wants to sell a particular video, it can apply PPV to it. Like that, PPV bundles can be applied to multiple contents and set access period and view numbers for the same.
The Benefits of PPV Live Streaming:
Easy access
By setting up a PPV payment method for your live streaming event, you make it easy for your customers to access the event. Users just need to click on the pay button, once payment is done, the content will be dispersed in no time. Light and fast streaming with the best connectivity.
Whether it’s a movie, a podcast, a sports event, an episode of a series, or a full series, PPV gives streaming businesses the freedom of content monetization without any hassle.
Support payment packages
By giving users flexibility over monetizing content, PPV allows payment packages that include different content in a single package. Users just have to pay the price of a single package and enjoy watching the whole content available within that package.
Ideal for audience base
As you host live streams on various social media platforms and use the PPV billing system, you will find it easier to attract people of all ages. Starting with students and extending to social media users and influencers, everyone can watch live streaming on their smartphones, computers, TVs, tablets, and desktops for a reasonable per-view price.
Conclusion
When a user pays for content, to access it, it creates a sense of exclusivity. PPV monetization model helps businesses generate revenue by creating value for the content. With Pay Per View monetization, businesses do not have to be dependent on ads to earn income. Ads are a great source of revenue, but when an irrelevant ad is added to the live stream content, the audience feels disengaged and becomes distracted. It can also affect the numbers of live stream attendees as some may tend to leave the stream to skip the long, boring ads.
By adding a paywall in front of the content, you make it more tempting and it gains the audience’s attention in no time. The development of various live streaming platforms has made it easier to add paywalls to the live streaming content.
Muvi Live is one of the professional live streaming platforms, which offers live streamers a wide range of video paywalls for their video monetization and revenue generation. Muvi Live’s enterprise-grade monetization models include subscription, PPV bundles, and credits.
To learn more about Muvi Live’s live streaming monetization features, we encourage you to take a 14-day free trial of Muvi and try out its functionality in real-time.
Add your comment