If your business uses videos for any reason, Enterprise Video CMS is a must have for you! In this blog, we will tell you all you need to know about enterprise video content management platforms, starting from how they work, what are their key features, and which CMS you should choose for your business. So, keep reading! Continue reading
Videos are changing the way you do business in 2024. They are playing an immense role in multiple aspects like marketing, training, and product demonstrations. And that is why enterprise video content management has become extremely important. That’s where Enterprise Video CMS comes to play.
If you are a business owner looking to understand a bit more about the functionalities of enterprise video CMS, this blog is for you. Here we will discuss everything about it, starting from key features, benefits, and the best video CMS for businesses to choose from. So, let’s begin.
An enterprise video content management system or CMS is a platform where enterprises can host, store, manage, archive, and even monetize all their video assets efficiently. They can also share the videos directly as HLS URLs, embed them on their websites, or share them over social media handles. In addition, they can track and analyze the performance of their videos, such as the views and engagement they get.
In short, it is a single dashboard that lets enterprises control the entire life cycle of all their video assets. Be it marketing videos, product demo videos, or training videos, an enterprise video CMS can be used to manage all of them.
Now, they are different from consumer-grade video platforms because they are private platforms that are customizable, secure, and reliable. They also host a lot of enterprise level features like multi-DRM, customizable embeddable video player, built-in encoding and transcoding, watermarking, etc. which are often missing in consumer grade platforms.
Enterprise Video CMS are basically secure enterprise-grade video hosting platforms. So, whenever you upload a video to the EVCMS, they process it, encrypt it, and store it in the cloud. You can then share and embed them as you need. Let’s take a look at how an enterprise video CMS works.
Businesses can upload videos directly to the CMS dashboard. The EVCMS securely stores videos in a high-performance, scalable cloud storage infrastructure usually connected to CDN.
Organizations can add metadata about the video, such as title, description, tags, and thumbnails. They help in easy search and management of videos.
The enterprise video content management systems come with built-in video processing infrastructure. They first process and encode the videos uploaded by you.
Then they convert the videos into different formats or resolutions to ensure compatibility with various devices and platforms. This process is called transcoding.
The CMS that supports multi-DRM will encrypt the video with DRM license key. Businesses can also insert watermarks into the videos. Dynamic and forensic watermarks can play a huge role in preventing piracy and identifying the source of content leakage.
Also Read: How Muvi’s Multi-DRM Architecture Works?
If you have not added metadata during uploading, you can edit and add them later as well. Also, you can organize your videos into folders, collections, or playlists for easy management.
Some CMS even allows you to share your playlists with your end users. You can general HLS URLs for the playlists and share them with your audience.
You can embed your videos into websites, blogs, or other digital platforms. The embed player can be customized to add your brand logo and other necessary settings.
The Enterprise Video Content Management Platforms can deliver videos via streaming protocols like HLS or DASH to ensure smooth playback on different devices.
Most of these EVCMS are connected to content delivery networks that distribute the content to every part of the globe with zero buffering. Some even allow adaptive bitrate streaming.
The platform tracks the number of views on your videos, engagement metrics like likes and shares, and audience demographics and device details. These insights help you restructure your content strategy for optimal performance.
While bulk upload, encoding and transcoding, customizable video player, CDN, and metadata management are basic functionalities of a good Enterprise Video CMS, you will also need advanced features like DRM protected video and closed captioning.
Let’s take a look at some core and advanced features of Enterprise Video CMS that are extremely crucial for businesses.
These features are extremely crucial for efficient working of the CMS.
Though these features are technically advanced, they are the real “Must-Have” features and an identity of the best enterprise video content management systems.
From improved communication within teams to enhanced undertaking of customer behavior, an enterprise video CMS offers multiple key benefits, that are listed below.
EVCMS can streamline internal communication by facilitating the easy sharing of videos for training, updates, and announcements.
Also, for distributed teams, integrating the CMS with existing video conferencing tools, and sharing the recorded videos can enhance collaboration.
Employees can easily access and share knowledge through video-based tutorials, presentations, and case studies.
EVCMS can be used to distribute engaging marketing materials, such as product demos, customer testimonials, and brand stories over multiple platforms.
Some EVCMS can enable personalized experiences through targeted video content based on customer preferences and behavior.
EVCMS provides a centralized hub for managing all video assets. It helps reduce the time and effort required for juggling between multiple platforms.
Many EVCMS platforms offer automation features, such as automatic transcoding, saving time and resources.
EVCMS provides valuable analytics on video views, engagement metrics, and audience demographics. It helps businesses understand their audience and tailor content accordingly.
By tracking the performance of different videos, businesses can identify which content resonates best with their audience and optimize their content strategy.
EVCMS can also help businesses measure the ROI of their video content by tracking key metrics such as conversions and revenue generated.
Enterprise video management systems allow for granular control over who can access and edit videos, ensuring that sensitive content remains secure.
These content management platforms typically have robust security measures in place to protect videos from unauthorized access and data breaches. They also offer features that ensure secure video sharing.
For businesses in regulated industries, EVCMS can help ensure compliance with data privacy and security regulations.
There are many enterprise video CMS in the market nowadays, but not all of them come with all the essential and advanced features. So, when we analyzed the features of most of these EVCMS, we concluded that the following 5 were better than the rest:
All of these 5 platforms offer most of the core features. However, when it comes to advanced features like security, watermarking, playlists, access control, and monetization, Muvi Flex beats them all. Let’s now explore why Muvi Flex can be the best choice for your business.
Muvi Flex is the most complete and business-friendly enterprise video CMS packed with 100+ industry-leading features. From built-in CND to multi-DRM, it covers all the bases. Here are the top 5 reasons why you should choose Muvi Flex.
Apart from covering all the necessary features like MRSS Feed, built-in encoding and transcoding, CDN, multi-DRM, captioning and subtitling, and bulk upload, it also offers some unique features like Playlist with HLS output, ad-insertion, forensic watermarking in the player, and audio DRM.
You can customize your player by inserting logo and brand elements. You can also allow your users to control the speed of video playback.
Click here to go through the full list of Muvi Flex’s features.
You can customize Muvi Flex as much as you want. You just need to file support tickets for your customization requests. Our customer support engineers will take care of the rest.
You can directly store, share, and archive your meeting recordings with Muvi Flex. You can easily integrate it into your Zoom account. Any meeting recording henceforth will be directly stored in your Muvi Flex CMS.
Muvi Flex offers 24×7 customer support via multiple channels like chat, email, and support tickets. Our customer support team makes sure that all your issues are resolved as soon as possible.
In addition to traditional support channels, you also get Muvi Community, where you can discuss things with your fellow Muvi community members.
Our security features do not end at multi-DRM. Rather, it starts from there. We also offer dynamic and forensic watermarking, firewalls, geo-blocking, VPN detection, and many more!
Enterprise Video CMS is an indispensable part of business operations nowadays. As use of videos in business is increasing, you will need a secure and robust business video management solution. And Muvi Flex may prove to be the perfect choice for your business!
Enjoy 100+ industry-leading features with robust security features and scalable infrastructure. Sign up to start your 14-day free trial today!
A video platform refers to any platform where you can host and share videos, including YouTube and Vimeo. However, enterprise video CMS is specifically designed for enterprise use. They are private, secure, scalable, and reliable.
Some enterprise video CMS allow you to integrate certain live streaming platforms. For example, if you are using Muvi Flex, you can do live streaming using Muvi Live, and then save the recordings in the Muvi Flex CMS.
First, you need to check the specific features that you would need for your business. Then, check the platforms that have those features. Finally, choose one that gives more value for your business.
Written by: Debarpita Banerjee
Debarpita is a Content Writer with Muvi. With around 2 years of experience in content creation, she has worked across industries like SaaS, EdTech, eLearning, AR-VR, and Metaverse. She believes in delivering content that can be of some value to the readers. In her free time, she likes to try her hand at website and app development.
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