Cloud playout solutions offer broadcasters a cost-effective, scalable way to stream high-quality content to global audiences across multiple devices. As internet-based TV streaming grows, platforms like Muvi Playout enable secure, seamless programming with advanced features, from ad management to DRM-enabled content protection. Continue reading
The live streaming industry is increasingly adopting cloud playout solutions. Broadcasters, satellite companies, and businesses are competing to win market share with an increase in their audience and reach. Thanks to high-speed internet access, it is being widely accepted in the market, and cord-cutting is increasing. It’s 2025 and setting up your online tv channel is the best thing you can do for your broadcasting business.
Internet-based linear TV channels offer much better quality content streaming and an extensive range of quality content to choose from. It is cheaper than traditional satellite-based TV watching. Due to its multi-device availability, a lot of people are making a transition from satellite TV to internet-based streaming. If you want to stream your content in this space, you need a reliable cloud playout and broadcasting solution provider. This blog explains why choosing a reliable solution provider is essential and how you can use them.
Dedicated software, known as cloud playout solutions, allows you to broadcast content on the internet with a TV streaming layout. Cloud Playout software enables programming of scheduled playout of content in VOD platforms, combined with live feeds. Further, it streams with greater reliability and scalability.
In comparison to traditional TV channels, it offers a robust end-to-end solution for scheduled programming channels. It also helps in improving audience engagement and opens up other revenue opportunities for the broadcasters. Cloud playout solutions come with built-in features to start your internet-based TV broadcasting out of the box.
According to Markets&Markets, the global IPTV market size is expected to reach US$ 115.2 billion by 2026. This whooping demand is fueled by VoD content and its global acceptance as a better form of streaming.
FortubeBusinessInsights valued the global IPTV market size at USD 68.78 billion in 2023. The market is projected to grow from USD 79.86 billion in 2024 to USD 276.38 billion by 2032.
The increasing consumption of smart TVs is also an indication that more and more people are now consuming internet-based content. Data Bridge Market Research analyzes that the smart television (T.V.) market was valued at USD 239 billion in 2021. Further, Analysts expect the market to reach USD 1,081.60 billion by 2029, registering a CAGR of 20.77% during the forecast period of 2022 to 2029. The “46 to 50-inch” segment will likely dominate the worldwide smart T.V. market throughout the forecast period in terms of screen size.
All data points indicate the need to have a robust internet-based television streaming component to your video streaming business. The world is going online like never before with more and more users getting added every day. With the inclusion of free ad-supported TV and various social media platforms, cloud-based TV is the future.
Cloud Playout software enables programming of scheduled playout of content in VOD platforms, combined with live feeds and streams with greater reliability and scalability. In comparison to traditional linear channels, it offers a robust end-to-end solution for scheduled programming channels such as FAST channels. It also helps in improving audience engagement and opens up other revenue opportunities for the broadcasters.
When compared to traditional cable-based streaming deployments, cloud playout infrastructure requires significantly less investment in hardware and its maintenance. This significantly reduces CapEx enabling content owners to divert extra funds in scaling operations via marketing and even cutting costs to the end user thereby getting more customers on the playout platform.
Clout playout solutions are largely internet-based. This means that a broadcaster sitting in New York can show their scheduled programming to a person sitting in India. This ensures that you get a very large like-minded audience for your content.
Additionally, unlike traditional TV setups that require a TV, cloud playout solutions are largely functional on any internet-enabled device. This means as a broadcaster, you now have a reach across multiple devices and platforms such as Android, iOS, Tablets, browser-based streaming, and much more.
Cloud playout solutions often come with advanced features such as automated content scheduling, dynamic ad insertion, channel management, live stream cabablility and real-time analytics. These features not only enhance the viewing experience but also provide broadcasters with valuable insights into audience behavior, enabling them to tailor their content and advertising strategies more effectively. With so many devices support, it opens new revenue streams as well.
Not just that, the latest technologies that emerge can easily be integrated into cloud playout solutions. For example, the H.265 video streaming protocol that enables seamless streaming of high-resolution content such as UHD 4K can be seamlessly done using cloud playout solutions. For traditional TV setups, with will require major infrastructure changes.
Similarly, any new technology that is incorporated will be much easier to integrate with the constantly improving cloud playout solution and infrastructure.
Any broadcasting can have disruptions. Broadcasting done via the internet is an exception where if your internet is running, the broadcasting will be uninterrupted in most conditions. Additionally, Cloud playout solutions provide robust disaster recovery options by storing content in multiple data centers across different regions. In case of a failure at one site, the content can be seamlessly redirected from another, ensuring uninterrupted broadcasting, easy media management and minimizing downtime.
It is quite evident that internet-based streaming is the future of streaming. This is a foolproof technology that can accommodate expanding needs and provides room for efficient data storage and expansion. There are several cloud playout solution providers in the market. Each has its benefits and disadvantages and to be good at broadcasting, here are a few things that you must consider before opting for your cloud playout solution provider.
If you are already in the streaming business, chances are you have already deployed content on some server or software. The cloud playout solution should seamlessly integrate with your current systems, including content management systems (CMS), advertising platforms, and other broadcast technologies.
This is usually done using APIs and you should take enough free trials to assert the migration and deployment possibilities of your content with the service provider.
Always look for a service that offers robust customer support management to resolve any streaming issues that might arise from time to time. Streaming is a time-sensitive business and interruptions in streaming mean losses as well as tarnish the brand image. Based on public reviews, choose your cloud solution provider cautiously.
Cloud playout solutions are extremely modifiable and no solution will be the same as the other. We recommend you take a free trial of all probable options and select the platform that best suits your needs and fits into your budget. Compare the best offerings and then decide.
Broadcasting involves handling sensitive content and data, so security is a top priority. Assess the provider’s security protocols, including data encryption, access control, and compliance with industry standards (such as GDPR, and ISO/IEC 27001). Essential general data protection regulation must be followed.
Not only that, but anything that goes on the internet has a risk factor due to piracy menace. Compare the security protocols placed to protect your content while it is being broadcasted such as DRM, screen recording prevention, etc.
Nobody can predict what will come in the future. HD was once considered a very top-notch technology but now HD seems to be a very basic resolution for content consumption. Cloud playout solutions must be future-ready to accommodate the latest technology as and when they come.
The platform must also be scalable so that you do not have to switch as you grow. The platform should be capable of handling large volumes of traffic and provide options to scale as and when needed.
We believe you are now quite convinced that cloud playout solutions are a critical part of any streaming and broadcasting business. Cloud playout automation solutions are a need of the hour and we have a product for you that accommodates the needs of all in a singular package that is modifiable as per individual needs. It can accommodate scheduled high value content as well as manage live channels. Further it also has FAST channel support.
Introducing Muvi Playout, a cloud playout streaming software that helps broadcast launch linear TV, FAST channels, and other internet-based scheduled programming with ease like no other. Backed by Muvi, this broadcast scheduling solution ensures global reach to your content while maintaining its security.
Being a loyal TV audience is easier than ever with Muvi Playout as it enables seamless integration of its multiple features such as HTML5-based video player integration to apps and platforms of your choice at very competitive prices.
Muvi Playout is hosted on AWS CloudFront CDN which enables you to deliver uninterrupted video and audio content. Muvi Playout operates on the cloud, enabling content creators to seamlessly launch their own online TV or radio channels with room for infinite scalability options as needed.
The infrastructure is fully managed, and completely secure due to advanced server measures and firewall. With secure cloud hosting, Muvi Playout guarantees 99.9% uptime.
EPG (Electronic Program Guide) simplifies program schedule management for broadcasters, TV platforms, IPTV networks, and applications. It empowers broadcasters to enhance their program scheduling. This ensures that you can schedule months of content in advance without an ounce of difficulty eliminating the need for manual updates.
If you plan to deploy ads to your broadcasts, Muvi Playout offers comprehensive ad management solutions that allow flexible ad source selection and SCTE35-based ad deployment. All of this is done on Playout CMS only so there are no 3rd party redirects to schedule ads so the process is as simple as it can be.
Muvi Playout comes with a very creative set of features and settings on the video player and CMS to ensure the platform is seamless to manage and looks great when deployed. Here are a few important features of the same.
Pre-configure live feeds with broadcast time for your online TV channel
Generate HLS links that enable streaming across devices, players, and platforms.
Customizable player layout to effortlessly add brand logo and watermark.
The CMS converts your videos to multiple file formats and resolutions to ensure smooth playback on various devices.
Muvi Playout integrates with DRM systems to prevent unauthorized access on your channel and protect against piracy. All major DRMs are supported such as Google Widevine, Microsoft PlayReady, and Apple FairPlay. Additionally, there are also options to deploy visible and forensic watermarks to further enhance content protection.
Data is the king on the internet and with Muvi Playout, you get access to robust KPI tracking to support data-driven decision-making and to further optimize content strategy. Admins can effortlessly monitor the performance of their content based on views and other parameters such as demographics, device type, location, etc.
Convinced but not sure which platform to choose. We recommend you do a detailed analysis of Muvi Playout yourself and for that, we offer a free 14-day trial to all those who wish to try the incredible capabilities of Muvi Playout. Simply visit our website and opt for a free trial
Cloud playout uses internet-based infrastructure, enabling flexible, scalable, and cost-efficient content streaming to multiple devices globally, unlike traditional broadcasting, which relies on expensive, fixed hardware and limited regional reach. Additionally, cloud playout offers advanced features like automated scheduling and real-time analytics, which are harder to implement in traditional setups.
Cloud playout solutions offer real-time analytics, and global content delivery via the internet and work on most internet-enabled devices. This can expand your reach and help add more revenue streams to your broadcasting business.
Dedicated software, known as cloud playout solutions, allows you to broadcast content on the internet with a TV streaming layout. Cloud Playout software enables programming of scheduled playout of content in VOD platforms, combined with live feeds. Further, it streams with greater reliability and scalability.
Yes, cloud platform solution providers such as Muvi Playout offer multi-DRM content security and follow major international security commitments and certifications to stream content securely.
Written by: Shivashish
Shivashish works as a content writer at Muvi. He has worked in domains like e-commerce, employee engagement, sports and entertainment. A poet by heart, Shivashish believes in creating quality content that is rich in information and easy to understand.
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