Most amateur video creators deploy ads as the most easy and effective monetization option to earn revenue from streaming. However, inserting ads into your content can interrupt the viewing experience. This emphasizes the need for exploring other video monetization … Continue reading
Most amateur video creators deploy ads as the most easy and effective monetization option to earn revenue from streaming. However, inserting ads into your content can interrupt the viewing experience. This emphasizes the need for exploring other video monetization techniques as well.
Streaming through a pay-per-view video platform provides an alternative method to generate revenue from your exclusive content and also provides a more enjoyable user experience. This blog compares the best PPV video hosting platforms for 2023. Let’s have a look.
As the name suggests, pay-per-view- video streaming, which is also known as transactional video on demand (TVOD), is a monetization technique whereby users can access premium content by paying a fee. You either allow them to rent the content for a fixed time or provide lifetime access to the content.
This monetization model is used by various OTT platforms and content creators as it has quite a number of advantages.
Pay-per-view video hosting is a procedure where a professional OTT service provider provides you with TVoD or PPV monetization capabilities. This basically means that through the support of video hosting platforms like Muvi, you can monetize your premium content through the PPV model.
Please note that all video hosting software do not provide this particular monetization model. Investing in free video hosting platforms like YouTube will not serve your purpose as it is not equipped with pay-per-view hosting tools.
Professional OTT platforms providing TVoD service range anything from less than $100/month to more than $1500/month. The kind of platform you choose will depend on your streaming requirements, and your budget.
Muvi Flex is a video hosting platform that provides pay-per-view hosting support whereby it is extremely simple to set up TVOD monetization in a few simple clicks. The platform also supports AVOD and SVOD, giving you the flexibility to modify your monetization strategy if you deem it fit.
Pay-per-view (PPV) in streaming works similarly to its traditional counterpart, where viewers pay a fee to access specific content for a limited time. In the context of streaming services, PPV allows users to watch a particular movie, sports event, concert, or other exclusive content on a one-time basis, usually for a set price.
Streaming platforms that offer PPV typically feature a catalog of exclusive or premium content that is not available to all subscribers. Users can browse and select the specific PPV event or content they want to watch.
Streaming services often enforce geo-restrictions on PPV content, meaning that it may only be available to viewers in specific regions or countries. This helps with licensing agreements and ensures that the content is not accessible to viewers outside the intended market.
Viewers can typically watch PPV content on a wide range of devices, including smart TVs, computers, smartphones, and tablets, if they have a compatible app or web browser and an internet connection.
Content providers, like sports leagues, movie studios, or event organizers, decide to offer their content as a PPV event. This content is typically something that has a high demand and cannot be accessed through a regular subscription or free streaming service.
Content providers negotiate licensing agreements with streaming platforms or broadcasters to distribute their content. These agreements outline the terms, pricing, and distribution rights.
After a successful purchase, the viewer receives a confirmation email or message, which includes details on how to access the event.
When the scheduled event time arrives, the viewer logs into the streaming platform using their credentials.
Viewers can watch the PPV content via live streaming. In some cases, the content may be pre-recorded and made available at a specific time.
Streaming platforms employ various measures to prevent unauthorized sharing or recording of the content, such as digital rights management (DRM) technology and watermarking.
The streaming platform provides customer support during the event to address any technical issues or payment-related inquiries.
The viewer’s access to the PPV content is typically limited to a specific time frame, such as a few hours or days, depending on the agreement between the content provider and the streaming platform.
After the event has concluded, some streaming platforms may allow viewers to access the content on-demand for a limited time, especially for events like sports matches or concerts.
Pricing structure of your pay-per-view (PPV) video content is quite crucial that can impact your revenue and the success of your PPV platform. Here are some vital considerations to help you determine the right pricing strategy:
Compute the costs associated with producing and distributing the PPV content. It may include production expenses, licensing fees (if applicable), marketing and promotion costs, and the fees charged by your streaming platform or distribution partner.
Research your target audience and competitors to understand what price points they are comfortable with and what they are willing to pay for similar type of contents. Look at pricing for comparable PPV content in your niche.
Understand the unique value your PPV content offers. Highlight some specific features, exclusivity, or any extras (e.g., behind-the-scenes content) that come with the purchase to justify the price.
Create bundle packages that include access to several PPV contents or additional merchandise (e.g., T-shirts, posters) related to the content. Bundles can add more value and encourage larger purchases.
Adjust pricing based on geographic regions to account for differences in acquiring power and market conditions. This can assist make your content more accessible to viewers in various countries.
Implement dynamic pricing strategies that adjust the price based on factors such as demand, time remaining until the event, or the viewer’s geographic location. Dynamic pricing can help maximize revenue by capitalizing on fluctuations in demand.
Pricing is not always static. Monitor your PPV contents performance and adjust pricing as needed for future events based on changing market conditions and viewer preferences.
Choosing the best pay-per-view (PPV) video platform provider is a vital decision. Here are some important considerations to help you choose the right one for your business:
Look for a platform that offers robust content management capabilities, including the ability to upload, organize, and schedule your PPV content. Ensure they have reliable content delivery networks (CDNs) to ensure smooth streaming.
Evaluate the platform’s monetization features. It should support various pricing models, including one-time purchases, rentals, subscriptions, and the flexibility to set pricing tiers and discounts.
If your content has geographic restrictions or licensing requirements, make sure the platform can enforce these restrictions effectively. This is particularly important for international content distribution.
If you want to maintain your brand’s identity, consider whether the platform allows white-labeling or customization of the viewing interface to match your brand’s look and feel.
Ensure the platform provides robust security measures to protect your content from piracy and unauthorized access. This may include digital rights management (DRM) technology, watermarking, and encryption.
Access to detailed analytics and reporting is essential for understanding viewer behavior, tracking revenue, and making data-driven decisions. Check if the platform offers comprehensive analytics tools.
If you plan to integrate the PPV platform with other tools or services (e.g., CRM, email marketing), ensure it offers API access and supports the integrations you need.
We have made a detailed research of top video platforms on the market and pulled out the ones that support pay-per-view streaming. Let’s take a look at some of the best pay-per-view streaming services:
Muvi Flex is an excellent choice for Pay Per View video hosting. Our platform lets you monetize video and audio content on Transactional (TVOD) / Pay per View model (PPV) as well as Rental Models. You could restrict access to your exclusive content by the number of views or number of hours or both. Choose to set up TVOD/PPV for an entire TV Series or individual seasons, according to your preferences- the choice is entirely yours.
In addition to pay-per-view, Muvi Flex supports multiple monetization models like ad-based and subscription-based advertising, coupons and crowdfunding and donations as well. This gives broadcasters some flexibility in their monetization options. You can also use a hybrid model that uses multiple monetization options in a single bundle.
Aside from monetization flexibility, Muvi Flex uses a robust HTML5 video player that is cross device compatible and can easily be embedded to any website or app. Muvi FLex also partners with leading CDN and DRM providers ensuring lag-free and secure streaming for that ultimate viewing experience for your customers
Also Read: Video Monetization Options- What to Choose?
Pricing:
Muvi Flex has a three-tier pricing plan policy:
1. Standard plan-$199/month (+ infra fees), allows 2000 concurrent viewers, 1TB each of bandwidth and storage, and DRM fee of $0.01 per view
2. Professional plan-$899/month (+ infra fees), allows 10,00 concurrent viewers, 2TB each of bandwidth and storage. This plan includes Standard + Alie Recommendation Engine & Other Premium Features
3. Enterprise plan-$2899/month (+ infra fees), allows unlimited concurrent viewers, 5TB each of bandwidth and storage. This plan includes Professional + Dedicated Server + Enterprise Support
Dacast is a leading platform offering a reliable pay-per-view platform. Dacast uses a secure paywall that is built into the video player.
Apart from pay per view streaming, Dacast also provides other monetization models like ad-based streaming and subscriptions. You can also opt for a hybrid model if you are using the Dacast platform.
Pricing:
Here’s a look at the Dacast pricing plan:
Kaltura is a customizable video content management platform. That means that you can integrate programs that support pay-per-view and other monetization methods to build a pay-per-view video hosting platform of your own.
Pricing:
Kaltura uses a credit-based pricing system. The free trial consists of $200 credit for 2 months. Kaltura’s pricing package works like this- customers buy credits for bandwidth and access to exclusive features and integrations. Price per credit is reduced when you buy in bulk, but there is also the option to pay as you go.
Vimeo is another player in the video streaming industry. Vimeo, after having acquired Livestream in 2017, now offers premium plans including PPV monetization. Vimeo also uses an HTML5 video player, so it is fully capable of all-device streaming.
Pricing:
Vimeo offers basic video hosting plans that include:
Creating a pay-per-view (PPV) website involves several steps, from choosing a platform to launching your site. Here’s a detailed explanation of each step:
If you plan to offer live video streaming, you might need a specialized streaming platform like Muvi One that is a dedicated video streaming service.
Design your website with a user-friendly layout. Use a responsive design that adapts to various screen sizes and devices. Consider hiring a web designer or using pre-designed templates. Organize and categorize your content logically. Use clear navigation menus, search functionality, and a sitemap for easy user access.
Ensure your PPV content is unique, valuable, and engaging. This might include video courses, exclusive articles, live webinars, or any content that people are willing to pay for. Implement security measures to prevent unauthorized access or downloading of your paid content. This can include DRM (Digital Rights Management) solutions or secure video streaming protocols.
Decide on your pricing models. You can offer one-time purchases, subscriptions, or a combination of both. Be transparent about your pricing, and clearly communicate the benefits of paid content. Implement promotional strategies such as offering discounts, free trials, or bundled content to attract and retain subscribers.
Before launching, thoroughly test your website for functionality, security, and performance. Check for any issues with payments, content access, and user registration. Once everything is in place and thoroughly tested, launch your PPV website and start marketing it to potential customers.
Implement analytics tools to track user engagement, sales, and other important metrics. Use this data to refine your strategies and improve your site over time.
Pay-per-view video hosting is a valuable option if used in the correct way for broadcasters who want to monetize their premium video content.
Muvi Flex offers pay-per-view video hosting as well as other monetization models to offer maximum monetization flexibility for your OTT business.
To check out our amazing PPV features, we encourage you to take advantage of our 14-day Free trial.
What Is Pay-Per-View Video Streaming?
Pay-Per-View (PPV) video streaming is a business model in the entertainment industry where viewers are required to pay a specific fee to access and watch a particular piece of content, typically a live event or exclusive content. This model is commonly used for events such as sports matches, concerts, special broadcasts, and even movies that have a limited theatrical release. PPV streaming allows viewers to watch content on their personal devices, such as computers, smartphones, tablets, or smart TVs, without the need for traditional cable or satellite television subscriptions.
How does PPV work
Pay-per-view (PPV) in streaming works similarly to its traditional counterpart, where viewers pay a fee to access specific content for a limited time. In the context of streaming services, PPV allows users to watch a particular movie, sports event, concert, or other exclusive content on a one-time basis, usually for a set price.
Streaming platforms that offer PPV typically feature a catalog of exclusive or premium content that is not available to all subscribers. Users can browse and select the specific PPV event or content they want to watch.
What are the advantages of using PPV streaming services?
Advantages of using PPV (Pay-Per-View) streaming services:
How can I start selling my video content online with A Pay Per View?
Selling your video content online through a pay-per-view (PPV) model can be a lucrative way to monetize your content. Here’s a step-by-step guide on how to get started:
Why use Pay Per View to monetize your live video content?
Using Pay-Per-View (PPV) to monetize your live video content can be a viable strategy for various reasons, depending on your specific goals and audience. Here are some key advantages of using PPV:
Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
Reach out to Muvi at:
Add your comment